Services Built for Profitable Scale

Before Bidvista changes anything, we audit everything. Our 15-point audit covers campaign structure, keyword quality, negative keyword depth, match type discipline, placement performance, listing CVR, and reporting quality. Delivered as a written report with a prioritized action plan. No obligation to continue with management.

• Campaign count vs. SKU count — are your products properly isolated?
• Match type distribution — healthy split between exact, phrase, and broad?
• Negative keyword depth — quantified wasted spend on irrelevant terms
• Internal keyword cannibalization — are your own campaigns competing against each other?
• Placement modifier analysis — are you paying the same for top-of-page and page 3?
• Zombie keyword identification — high spend, zero conversions, still running
• Listing CVR vs. category benchmark — is the bottleneck the ads or the listing?
• Reporting cadence — is there a change log? Is anything being documented?

Three-tier keyword architectures built using Helium 10, Data Dive, and Amazon Brand Analytics. Tier 1 (head terms for rank), Tier 2 (mid-tail, better CVR), Tier 3 (long-tail — often 30–40% of revenue at half the ACOS). Every keyword mapped to commercial intent and competitive achievability before we spend a rupee on it.

• Priority ranking keywords (5–15 per ASIN) — terms worth investing in for organic rank
• Long-tail cluster identification — 60–80+ terms generating low-ACOS revenue
• Competitor reverse ASIN research via Helium 10 Cerebro
• Search volume trend analysis — seasonal demand patterns by marketplace
• Negative keyword pre-load library — 100+ terms ready before campaign launch

Full three-tier campaign structures: Discovery (auto + broad), Qualification (phrase), and Dominance (exact). Each tier has defined KPIs, budget allocations, and bidding strategies. All campaigns follow strict naming conventions and portfolio organization so management stays clean as the account scales.

• Sponsored Products: auto, manual exact, phrase, and broad per SKU
• Product targeting — ASIN and category targeting for conquest and cross-sell
• Sponsored Brands for Brand Registry-enabled sellers
• Portfolio-level budget caps and campaign segmentation by product line
• Negative keyword architecture installed from day one — not retrofitted later

Bids are calculated, not guessed. Target ACOS × Product CVR × Price = Target CPC. We review bids weekly, adjust placement modifiers based on actual placement CVR data, harvest search terms to promote proven converters from discovery to exact match, and log every single change with a rationale.

• Weekly bid review with calculated target CPC per keyword
• Placement modifier adjustment by actual CVR data — top-of-search vs. rest-of-search
• Search term harvest: weekly promotion of converters to exact match campaigns
• Negative keyword additions — every single week without exception
• Structured A/B tests with documented hypotheses and measured outcomes
• Monthly performance review: targets vs. actuals, budget recommendations, next steps

A product launch without structure is expensive guessing. Bidvista's 60-day launch playbook phases your spend intelligently: aggressive visibility in weeks 1–3, data-driven optimization in weeks 4–6, rank consolidation in weeks 7–10, and a clean transition to steady-state management by day 60.

• Pre-launch listing audit — image, title, bullets, A+ Content readiness check
• Launch keyword selection: mid-competition terms achievable in 60–75 days
• Phased budget allocation: 40% auto, 35% manual exact, 25% broad at launch
• Vine or review-building strategy coordination where applicable
• Day-60 review: organic rank movement, CVR trends, steady-state budget plan

Portfolio management requires explicit prioritization. Bidvista segments every catalog into tiers — Scale, Sustain, Reduce, Sunset — based on margin contribution, organic rank trajectory, and PPC efficiency. Budget flows to the winners. The biggest portfolios we manage have had campaign counts halved while revenue grew.

• SKU-level profitability analysis — margin before and after ad costs
• Portfolio tiering: Scale / Sustain / Reduce / Sunset framework
• Campaign consolidation for over-proliferated accounts (10+ campaigns per SKU is common)
• Cross-marketplace strategy: India + US/UK/UAE with locale-specific logic
• Monthly portfolio review with budget reallocation recommendations